Spotify CEO: 'Your Album Is Already Getting Traded on BitTorrent, Right Now...'
Against a potentially bigger wave of windowing and pullouts by major artists, Spotify's CEO is now taking the counter-offensive. In an interview published today by Evolver, Daniel Ek addressed Spotify pullouts head-on, partly based on the argument that file-swapping is now getting monetized. Here's the excerpt, the full interview is here.
"I'd also like to address people who think they'll gain sales by not being on Spotify...
Album unit sales [were] up in the US in 2011, the year Spotify launched, for the first time since 2004. More than a dozen albums which debuted at number one have been available on Spotify at launch.
Spotify users are the exact same people [who] used to listen to music every day on YouTube, whose entire music collection was pulled off BitTorrent sites.
"By offering them a compelling music service that allows them to discover hundreds of new artists, not just their favorites pulled from YouTube or [pirated], we’re seeing millions move back to listening to music legally after years of being left out in the cold.
"They're helping pay a ton of money back to the industry. You're talking 10 million active users, 2.5 million subscribers — most of them paying $120 a year, which is double the amount of your average iTunes user.
If you think that by doing so you’re getting them to buy your album on a CD, or as an album download, again, there’s absolutely no evidence to back that theory up.
Article source: http://feedproxy.google.com/~r/digitalmusicnews/~3/i18TmV9IuSk/120210spotify
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